atlanta business radiox is on the air (online)

Lee Kantor became a radio personality in 2005 when he debuted as the wisecracking sidekick on “Dr. Fitness and the Fat Guy.” The show was started as a means to promote Dr. Adam Shafran (aka Dr. Fitness) as a fitness expert. Lee quickly learned that Internet radio was a fantastic way to make valuable connections. Hosting a radio show gave him an “in” with people who might not normally take his calls — celebrities, authors and subject matter experts among them — and he got to interview them on the air.

With a background in advertising, Lee saw a huge opportunity to leverage Internet radio as a way to put business owners in studio as talk show hosts with their best prospects and potential referral sources as guests. Lee’s idea, which he called Business RadioX, took off and he now has more than a dozen entrepreneur hosts broadcasting — and networking — from his Atlanta studio.

But Business RadioX did not have a consistent brand image and their web presence was a conglomerate of disparate blogs and sites managed mostly by the individual show hosts. Sensing it was time to take things to the next level, Lee contacted Zero-G Creative. We created a new brand image for Business RadioX and a slick new web site that satisfied their need to not only have a strong “corporate” web presence, but ultimately allow Lee to provide better “microsites” for his hosts.

One of the nicest features of the new site though is definitely the custom player that we designed and developed for the Business RadioX site. Just press play and you can listen live to the Business RadioX broadcast. The player is also available for download and sharing on their site.

“What I really like about working with the team at Zero-G is that they are always working at the forefront of the technology. They use leading edge applications in innovative and effective ways, but they never sacrifice marketing effectiveness,” Lee says. “You will not get art for art’s sake with Zero-G. You will get a great looking, well designed website that will achieve your business goals and done fast.”

Thanks for a great project Lee!