how zero-g helped momtrepreneur kristi g create a stylish image for a line of fashionable products

Whenever anyone asks us why we love our job so much the answer is easy — we get be there as many of our clients turn their dreams into reality. We met Kristi Gorinas — first-time inventor and four-time mom — in the spring of 2008 and she showed us some incredible concepts for a line of mom + baby products.

Her products all had three basic components: high fashion, ease of use and at least one innovative twist on an old idea (her diaper bags, for example, feature her patent-pending EZ-Wipe system which gives moms easy 1-handed access to wipes without digging through the bag). Since that first meeting, the team at Zero-G has been working with Kristi to create a brand image every bit as lively and “irresistibly stylish” as the products themselves.

Our approach to the Kristi G brand was make it simple, accessible and light-hearted. The logo we designed features a distinctive lowercase “g” encapsulated in a green circle, which we had always thought of as a “green light” for the moms on the go the products were targeting. Additionally, we designed Kristi G’s packaging, business cards and sales materials, consulted on marketing planning, directed photography and developed a great looking  e-commerce web site which launched in April, 2009.

“The team at Zero-G took a simple idea and turned it into the modern and sophisticated look I had hoped for,” Kristi says. “From the beginning, they provided direction on branding, marketing and web-development and made the process stress-free for me.”

Thank you so much for the opportunity to work with you Kristi! You are living proof that almost anything is possible with focus and dedication. Everyone at Zero-G is very proud to have been a part of this launch!