rebranding the new standard for products in the energy industry

When Jean Dillard and Glenn Davis of EnTek became Zero-G clients in mid-December, 2008, we had our work cut out for us.

EnTek was scheduled to exhibit at a trade show in San Diego in the first week of February and we had just six weeks — including the Christmas and New Year’s holidays — to craft a new brand identity for the company, design a trade show booth and launch a new web site.

As always, we were up for the challenge.

The logo we created for EnTek featured an icon which was designed to illustrate EnTek’s unique combination of innovation and sustainability. We paired the logo with an image — shot by our team in conjunction with a local photo studio — of a hand holding a glowing globe over a field of green grass in our trade show booth design, a theme that we carried over into the web site. We thought the image of the hand was a great way to demonstrate that the new standard in this technology could be innovative, elegant and environmentally friendly all at once.

So how did we do? Here’s what Jean had to say: “I could not ask for a better experience than what we have received with Zero-G. Thank you!”

Thank you Jean and Glenn, we really enjoyed this project!