if you need to socialize your business but don’t know where to start, zero-g can help.

Social media is a tough nut to crack for a lot of business owners we meet. How do I get started? Which tools should I use? Will this replace any of my current marketing activities? I don’t want to encourage people to say bad things about me — wouldn’t it be better if we stayed out of this social stuff altogether? Can’t I have someone do it for me?

The answers to these questions aren’t always easy, but we do work with entrepreneurs and their management teams to craft social media strategies that help them blend the increasingly social nature of online communication with their existing web and offline marketing strategies.

We help business owners do the following:

• Develop social outreach and content generation strategies
• Set realistic goals and objectives for their social strategies
• Learn how to use the tools and integrate them into daily business
• Customize profile/fan pages on Twitter, Facebook, YouTube, etc.
• Create a rollout and maintenance calendar
• Deal with negative online feedback

If you’d like to find out how we might work with your business, please drop us a line.

What we WON’T do:

While we are happy to help businesses use social media, we won’t do it all for you. Although there are pieces and parts of a social strategy that are easy to outsource  — either on a short or long-term basis — we believe that any successful social program relies on a foundation of authenticity and that outsourcing the entire effort can damage your brand’s credibility in the marketplace. If you are looking for someone to do this work entirely on your behalf, you’ve come to the wrong place. If you’d like more information on why we feel this way, please don’t hesitate to ask. And if you’d like to learn more about our perspective on marketing via social media, feel free to download a copy of our book Marketing: Unmasked and flip to chapter 5.

Workshops

If you represent a group of business owners or a professional organization, we would be happy to craft a workshop or a series of workshops to your audience. Contact us for more information!