You’ve found the right firm to mange your next Adwords campaign
It’s a popular myth that if you build a website, hundreds of people will suddenly begin visiting day after day. But let’s be honest, “if you build it, they will come” is NOT a winning marketing strategy. As a business owner you want to generate quality and targeted web traffic. Luckily, there is a strategy for that and it’s called Search Engine Marketing or SEM for short.
What is SEM?
SEM is the process of getting your website onto the first page of search results. By advertising online and optimizing page content with search engines in mind, you can attract greater visitor numbers to your site and maximize sales opportunities. A good SEM strategy will put your site directly in front of potential customers. The best way to be visible to a potential customer is to be on the first page of search results, otherwise, you may not be found. If you aren’t on the first page, don’t worry, search engines like Google offer businesses a shortcut for being on first page search results. It’s called pay-per-click advertising and it has completely revolutionized the marketing industry.
How does PPC work?
Pay-Per-Click (PPC) ad campaigns are the most common form of Search Engine Marketing. As the name indicates, you only pay for an ad when someone clicks it and is brought to your site. Adwords is Google’s PPC ad platform and it accounts for 99% of Google’s revenues. That means Adwords generates Google $4-5 Billion every month. Google is a successful company because all of the people using the Adwords platform are generating even more money than Google.
Adwords and other PPC platforms are completely controlled by the advertiser. Advertisers write the copy of their ad, decide which keywords should bring up their ads, and decide how much they want to pay. There is complete control over the entire marketing process and it’s all trackable. Through PPC advertising, marketers have a birds eye view of their customers behavior. This detailed tracking makes analysis and provides an easily definable ROI. The ability to analyze PPC campaigns means there will never be a question of whether the advertising is effective.
How we can grow your business
A good SEM strategy works to direct more traffic to your site, increasing sales opportunities and maximizing your profits. As well as opening up increased sales opportunities, SEM services help your business in a number of other ways. A good SEM service strategy provides more visibility, credibility, exposure, and brand awareness. SEM services can help you to achieve all your business goals. Making search engines work in your favor is our specialty.
Contact us today to learn more!