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A big business marketing effort is usually the advertising equivalent of a “shock and awe” campaign: carefully integrated efforts across multiple media including television, billboards, magazines, web, social and mobile.
But small businesses — often constrained by their limits in time and money —are often put in situations where they have to pick and choose what they want to pursue. We eliminate mass media advertising (like television, radio and print) off the bat because there’s almost no way that small businesses can afford enough repetition in mass media to get any ROI. So that leaves word of mouth and online marketing as primary tools. But with limited time and money what can I accomplish online? Do I do Search Engine Optimization (also known as SEO) or social media? Or start an email newsletter? Or write an eBook?
A lot of small businesses feel that they only have time and/or money to pursue one of these initiatives at once.
But what if you could do it all?
And your blog can drive the entire machine.
This white paper will show you how. Just fill in your information in the form on the right and we’ll email it to you right away!