Why blogging is good for Search Engine Optimization

If your business is trying to build traffic through organic Search Engine Optimization (SEO), blogging may very well be your best ally in creating equity with Google.

It isn’t necessarily the only tool you’ll want in your arsenal — hiring experts to help you optimize static page content, local search and website performance may still be a good idea — but blogging solves for arguably the biggest piece in the SEO puzzle: the need for a constant stream of unique, high-quality content.

And content is, unfortunately, one area that most traditional SEO firms shy away from.

Adding a 300-600 word blog post to your website at least once a week does a lot of the work that many SEO experts recommend most highly to help search engine performance, like:

• Posting original, relevant content
• Providing frequent site updates
• Increasing the depth of content in your site over time (blogging once a week for a year adds 52 pages to your website)

And if you’re using your blog to drive your social media strategy, there’s a likelihood that your blog is also helping you build backlinks, another key aspect to success in SEO.

Want to know how we can help you build a winning SEO strategy through blogging? Contact us today using the form on the right.