time to rebrand or refresh your business? zero-g has years of experience doing it right

If there’s any job in small business marketing that’s more difficult than branding a new venture, it’s re-branding an existing one. The first time, you have the luxury of a blank slate; there’s no heritage or equity in the market to risk betraying, no clients or vendor partners to risk alienating, no closet full of business cards, brochures and promotional pieces to risk wasting.

For these reasons and more, rebranding — or even refreshing an existing brand — tend to be very delicate projects and need to be handled with care to ensure that the project is successful and that the new brand objectives are met.

Rebranding engagements have been a major component of our practice since the day we opened our doors in 2006 and we have worked with scores of clients to upgrade their look, their message, their marketing materials and web sites. We’ve also helped many clients make difficult decisions about whether a full rebrand or an incremental brand refresh is more appropriate given their circumstances and we can even help plan and execute a roll-out strategy to spread out costs and maximize your current inventory of branded materials.

Please don’t hesitate to contact us directly with any rebranding questions; we’d love to help.