Hi *|FNAME|*,

It’s no mystery why Google AdWords has become such a popular way to advertise a business. The mystery, for many small business people, is in how to properly run an AdWords campaign — a task that is very often outsourced to other firms. But how do we find the people with the right expertise?

A lot of small businesses end up working with big AdWords Resellers like ReachLocal— large firms growing quickly because of their apparent success in managing AdWords campaigns for small businesses.

So they must have the mystery solved, right? No, unfortunately it seems that a lot of big reseller firms are much better at using AdWords for their own profit than for their clients’ benefit.

That’s why Greg Bond and I put together a four part series called Solving the Mysteries of Search Engine Marketing. These articles provide a lot of information on what you should look for in a Search Engine Marketing partner and how a lot of those big reseller firms REALLY work.

And please also join me for breakfast on October 13th where I’ll be teaching small businesses how to get more online leads.

Hope I see you there!

Erik Wolf
Zero-G Creative

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