A lot of business owners ask me whether they should be looking at Search Engine Optimization (SEO) or Search Engine Marketing (SEM) to anchor their online marketing strategy. In a lot of cases, the answer might be both. The thing that’s often misunderstood about the SEO vs. SEM discussion is that they work in completely [...]
Last week I wrote about how we’ve seen clients on our managed chat service increase their online leads by 20-25%. This week, I’ve broken down all the math to demonstrate what kind of impact this boost has on the online marketing campaign and the bottom line. Much as I did a few weeks ago when [...]
A lot of business owners, when trying Google AdWords or pay per click for the first time have a tendency to try to “dip their toe in the water,” spend a couple of hundred dollars and see what happens. Unfortunately though, that kind of strategy rarely gets any results at all. The video above explains [...]
Maybe some of you don’t want to hear me ramble on for 20+ minutes about what goes into a good small business website estimate. Trust me, I’m with you. But if you’re a business owner and you’re trying to budget for your website project and don’t know where to start, understanding how this works may [...]
2010 has been an incredible year in just about every way I can think of. Here at Zero-G, our team did incredible work for incredible clients and I am so very proud of what we achieved together. Stephanie and I were invited to speak at SXSW Interactive which was an absolute honor, as were other [...]
Last week I presented “Practice Safe Site” at Social Media Atlanta and even threw in some goodness around practicing safe social media and SEO since it fit right in with the conversation. I’ve posted the entire presentation and there are some really good bits throughout but the Q+A portion of the program (roughly the entire [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
» Try It Here!
Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!
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