Online lead generation steps 1 and 2 are included in part 1 of this series Sometimes you CAN judge a book by it’s cover. Like if the book has an airbrushed picture of Fabio on a stallion, it probably isn’t going to read like Faulkner. After you have bought your web properties and installed the right [...]
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Regardless of what your Search Engine Optimization (SEO) company is reporting, it’s always good to double check and see how SEO is actually effecting your site and real world performance. So while you might not be able to see through the fog of SEO strategy and jargon, you can build a bridge from reality to [...]
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Small businesspeople who struggle with online marketing need not fear… Just about anyone can be successful promoting their business over the Internet with the right approach and the right attitude. Here are four tips to help you find success in 2012: 1. Dedicate Yourself If you aren’t being successful in your online marketing efforts today, [...]
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Marketing has always been a science of Reach x Frequency. How many people can you touch with your advertising and how often? It’s a simple formula, no question about it, though it’s often misinterpreted: because reach comes first, most people assume it’s the more important of the two variables and it is not. If I have budget [...]
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There are many benefits to regular blogging. But did you know that blogging was also the fastest path to good Search Engine Optimization (SEO) and building PageRank with Google? And why would I make such a bold claim? Here’s why: the reason I say that is because the act of adding a 300-600 word blog [...]
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Over the last year, I’ve gained a new appreciation for customer service personnel. That’s because since last fall, Zero-G has been helping clients launch and manage live online chat programs. Most clients we work with have started chat for the purpose of converting more site visitors into leads or sales, but customer support is an [...]
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