Over the last few days, several folks have sent me this article from USA Today which discusses how blogging is being replaced by Facebook in business marketing strategies. But let’s consider WHY businesses may be changing their minds about blogging — and note that in the article, “ineffectiveness” is not once given as a reason [...]
Online marketing is still a tough pill for some business owners to take. Over lunch at a conference in Atlanta last week, a woman at my table was talking about how uncomfortable all this new technology marketing was making her. She lamented for the “old days” before all this digital media came along. So I [...]
Online lead generation steps 1 and 2 are included in part 1 of this series and steps 3 and 4 are included in part 2. There’s one more step in our 5-stage process to get more online leads and no surprise here, it’s… 5. Marketing This is easily the most neglected piece of the puzzle. If you [...]
For many business owners, maintaining good ratings and positive reviews on sites like Yelp, Kudzu and Angie’s List is a “necessary evil” of doing business. And it’s not difficult to see why these services make business owners uncomfortable: they are hard to influence and impossible to control in any kind of meaningful way. I have three tips [...]
Small businesspeople who struggle with online marketing need not fear… Just about anyone can be successful promoting their business over the Internet with the right approach and the right attitude. Here are four tips to help you find success in 2012: 1. Dedicate Yourself If you aren’t being successful in your online marketing efforts today, [...]
Good landing pages can be the lifeblood of online marketing — a well constructed landing page can vastly improve the performance of Search Engine Marketing or Pay-Per -Click advertising, Search Engine Optimization, social media, direct mail or email campaigns. Here are five easy tips for creating winning landing pages that will improve conversion rates: 1. Less is [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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