Finding a good Search Engine Optimization (SEO) or Search Engine Marketing (SEM) partner is difficult, especially for a small business. The right partner will hold your hand, help you set goals and shepherd your business through a well-conceived campaign capable of building sustainable ROI on your budget. The wrong partner will distract you with jargon, mismanage [...]
There’s no question that Search Engine Optimization (SEO) is one of the most confusing terms in the lexicon of online marketing. And, with the good SEO vendors charging $1000-$2000 per month for their services, there’s also no question as to why many business owners wish they could do some level of competent SEO on their [...]
Online lead generation steps 1 and 2 are included in part 1 of this series and steps 3 and 4 are included in part 2. There’s one more step in our 5-stage process to get more online leads and no surprise here, it’s… 5. Marketing This is easily the most neglected piece of the puzzle. If you [...]
Regardless of what your Search Engine Optimization (SEO) company is reporting, it’s always good to double check and see how SEO is actually effecting your site and real world performance. So while you might not be able to see through the fog of SEO strategy and jargon, you can build a bridge from reality to [...]
Small businesspeople who struggle with online marketing need not fear… Just about anyone can be successful promoting their business over the Internet with the right approach and the right attitude. Here are four tips to help you find success in 2012: 1. Dedicate Yourself If you aren’t being successful in your online marketing efforts today, [...]
Good landing pages can be the lifeblood of online marketing — a well constructed landing page can vastly improve the performance of Search Engine Marketing or Pay-Per -Click advertising, Search Engine Optimization, social media, direct mail or email campaigns. Here are five easy tips for creating winning landing pages that will improve conversion rates: 1. Less is [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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