Online lead generation is a lot like the produce department at your local grocery store: we all check fruit and veggies for slight bruising and color, but normally these factors don’t relate to the quality of the fruit. As a result, farmers compost millions of pounds of perfectly good food every year just because it’s [...]
I have been extremely lucky to spend the last 5+ years among great business minds, all of them small business owners and entrepreneurs and I am especially grateful to those who changed my perceptions of what is possible. Last fall, someone approached me after a seminar I gave entitled Business Blogging 101. He said, “Unfortunately, [...]
Like with most things, success in online marketing begins with hiring the right people for the job. Unfortunately though, the online marketers and search engine optimization experts who reach out to you “cold” via email are almost always the WRONG people. The following message appeared in my email this morning and I’ve copied and pasted [...]
Would you hire a personal trainer who was very obviously overweight? How comfortable would you be letting your children swim at a pool where the lifeguard was wearing water wings? Yes, these would all be pretty ridiculous scenarios if they were true but honestly, how is the lifeguard who can’t swim any different from the marketing [...]
Web estimates can be confusing, there’s no doubt about that and it’s difficult to know what to look for in a website proposal. What can be even more confusing — especially for a less-than-tech-savvy business owner — is comparing multiple proposals and ensuring that they are “apples to apples.” They rarely are. Last week a potential [...]
So you want to hire someone to build you a website… Fantastic! Unfortunately, even once you have found the most talented/exciting/dreamy web designer or firm available, you still have to go through the unpleasant rigamarole that takes you from proposal to initial payment. And this is a really crucial part of the project — I’ve spoken to no [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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