Hiring a managed live chat provider is one of the easiest ways a business can take advantage of the benefits of an online chat campaign — like more web leads and better quality leads. But effectively outsourcing this function to a group of outsiders who know next to nothing about your business can be another matter [...]
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Marketing automation is a loaded term and one that is often misinterpreted. Often when a small business person thinks about marketing automation, they are envisioning a magical process by which they get to sit back and marketing just appears like a bag of chips from a vending machine. Yes, it sounds terrific but this scenario [...]
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There’s no question that Search Engine Optimization (SEO) is one of the most confusing terms in the lexicon of online marketing. And, with the good SEO vendors charging $1000-$2000 per month for their services, there’s also no question as to why many business owners wish they could do some level of competent SEO on their [...]
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Online chat is a proven means of boosting web lead generation. But some people are giving chat a bad name and this week a client of mine showed me a transcript which served as a particularly striking example. In this case, an individual she knew had gone to a lawyer’s web site and, after spending some time on [...]
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First time bloggers can have a hard time acclimating to a format that’s a little different than most long-form writing they’ve ever done. Through every level of school that we have completed and into our professional careers we’re taught that the things we write should be “complete.” Our words should all be carefully chosen, that [...]
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If gravity were a marketing or advertising campaign it would be extraordinarily successful by anyone’s measure. After all, gravity boasts a 100% success rate of accelerating absolutely everything on Earth at exactly 9.8 meters/second2 towards the planet’s surface. That’s a conversion rate any marketer would be insanely jealous of. But gravity isn’t a product, business or a campaign, [...]
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