If gravity were a marketing or advertising campaign it would be extraordinarily successful by anyone’s measure. After all, gravity boasts a 100% success rate of accelerating absolutely everything on Earth at exactly 9.8 meters/second2 towards the planet’s surface. That’s a conversion rate any marketer would be insanely jealous of. But gravity isn’t a product, business or a campaign, [...]
I obviously spend a lot of time talking to small business owners about web design. Every now and then a client will tell me they have a strong preference for their website to have a black (or very dark) background. And why not? Aren’t dark sites cool? Edgy? Dramatic? Well, sometimes. But as a general [...]
Five years ago this week, Zero-G Creative opened for business. It’s definitely a significant milestone in a lot of ways — many businesses, as we all know, never see their fifth birthday — but more than anything, coming this far marks a lot of lessons learned for me as a first-time business owner. These are five of [...]
There’s no question that one of the biggest causes of blogging failure is the dreaded “Blogger’s Block” — the affliction that leaves you sitting in front of a blank computer screen with absolutely nothing meaningful to say. More importantly, it can disrupt your blogging cycle. I’ve said before that a good benchmark for blogging frequency [...]
There’s a reason that websites have home pages and there’s a reason that they have evolved to look the way they do. Good home pages are designed to provide a formal introduction to your company and help triage the different types of people that might visit your site to the content areas that are most [...]
Silly question, right? How in the world could a little girl be confused for a billboard, banner or the back page of a magazine? The Fulton County school system apparently has a different take though. Once every couple of weeks or so my daughter gets off the school bus with her chest emblazoned with a [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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