Launching a new web business is a really exciting experience. But what happens when months pass and nothing sells? What do you do? It’s never an easy situation to be in. An online sales process (at a high level) looks a lot like a traditional “sales funnel.” A large number of people visit your website [...]
We are really psyched about our upcoming book reading at SXSW Interactive in March. Leading up to the event, we decided to talk about a few chapters in more detail. This week we’re talking about logos and color choices for your small business or startup. Check it out!
If you were to build a house from scratch, there are a LOT of people who are absolutely crucial to the process. You need an architect to draw up the master plan, you need a contractor to put everything together and plumbers, electricians and landscapers to help finish the project. I’m oversimplifying of course, but [...]
After my post about business cards earlier this week, someone asked me what I thought about irregular-sized business cards. Some people love doing dunky-sized business cards as a show of creativity and originality, but I usually suggest treading carefully. The nice thing about irregular-sized business cards is that they make a great impression when you [...]
A few years ago, it was easy to pick out the really cutting-edge web sites… They were the ones with massive animation, music, sound effects and a video that started running as soon as the page popped up. In fact, a “loading bar” was usually a sign to stick around because something cool was about [...]
In todays newfangledy world of digital printers, online printers and bulk printers, you can get a thousand full-color, 2-sided business cards for less than $100. Sometimes considerably less depending on your source. So why is this important? It creates a potentially valuable opportunity to make an additional impact at a low cost. Let me explain… [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!
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