I obviously spend a lot of time talking to small business owners about web design. Every now and then a client will tell me they have a strong preference for their website to have a black (or very dark) background. And why not? Aren’t dark sites cool? Edgy? Dramatic? Well, sometimes. But as a general [...]
Mr. Parsons, I have been a GoDaddy customer for a long time. And though I only spend several hundred dollars on your services every year, I’m sure that in being in a trusted advisor to so many small businesses that I have brought you revenues in the tens of thousands by way of referrals, recommendations [...]
Sometimes the truth is hard to swallow. In the 16th century, the Portuguese had to send a ship full of sailors on a three-year voyage around the world to settle once and for all that the Earth is round. The argument had been going on for about 2,000 years or so at that point. People [...]
I’ve been pretty blunt historically in my assessment of “check in” services like Foursquare as being fun but with little or no benefit as a marketing platform. But I’m going to give credit to those who try to make this technology relevant to the business crowd. This weekend, I checked into my local Kroger and [...]
As odd as it sounds, knowing how you plan to leave your business can be central to how you choose to brand your business, even as a startup. Exit strategy may even factor into how you choose a name. Here’s the thing: let’s say I was starting a company and let’s say I named it [...]
I don’t remember exactly how it came up in our interview yesterday on Gravity Free Radio but our guest, self-publishing expert Marna Friedman said something along the lines of “you don’t write a book BECAUSE you’re an expert, you write a book to BECOME an expert.” And she’s right, of course. With self-publishing now so [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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