Online lead generation steps 1 and 2 are included in part 1 of this series and steps 3 and 4 are included in part 2. There’s one more step in our 5-stage process to get more online leads and no surprise here, it’s… 5. Marketing This is easily the most neglected piece of the puzzle. If you [...]
Good landing pages can be the lifeblood of online marketing — a well constructed landing page can vastly improve the performance of Search Engine Marketing or Pay-Per -Click advertising, Search Engine Optimization, social media, direct mail or email campaigns. Here are five easy tips for creating winning landing pages that will improve conversion rates: 1. Less is [...]
At my favorite coffee shop this week I ended up chatting with a business owner about consistency. He said he wanted to do more marketing, especially online, but has never been able to get into a good rhythm with it. “My business seems to come in big peaks and valleys,” he said. “We go through [...]
A lot of business owners ask me whether they should be looking at Search Engine Optimization (SEO) or Search Engine Marketing (SEM) to anchor their online marketing strategy. In a lot of cases, the answer might be both. The thing that’s often misunderstood about the SEO vs. SEM discussion is that they work in completely [...]
Marketing has always been a science of Reach x Frequency. How many people can you touch with your advertising and how often? It’s a simple formula, no question about it, though it’s often misinterpreted: because reach comes first, most people assume it’s the more important of the two variables and it is not. If I have budget [...]
I had a meeting today with a new client who has had a website for well over a decade. In that time Google has indexed nearly 100 pages of content from their site and assigned them a PageRank 4 on their 0-10 scale (an excellent ranking for a small business). So why, they asked, is [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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