3 Ways to Successfully Outsource to a Managed Live Chat Provider
Hiring a managed live chat provider is one of the easiest ways a business can take advantage of the benefits of an online chat campaign — like more web leads and better quality leads. But effectively outsourcing this function to a group of outsiders who know next to nothing about your business can be another matter [...]
Is Blogging < Facebook? Where Small and Mid-Size Businesses Need to Spend Their Time
Over the last few days, several folks have sent me this article from USA Today which discusses how blogging is being replaced by Facebook in business marketing strategies. But let’s consider WHY businesses may be changing their minds about blogging — and note that in the article, “ineffectiveness” is not once given as a reason [...]
Small Business Marketing Automation: Myths vs. Reality
Marketing automation is a loaded term and one that is often misinterpreted. Often when a small business person thinks about marketing automation, they are envisioning a magical process by which they get to sit back and marketing just appears like a bag of chips from a vending machine. Yes, it sounds terrific but this scenario [...]
5 Steps to DIY Search Engine Optimization Success
There’s no question that Search Engine Optimization (SEO) is one of the most confusing terms in the lexicon of online marketing. And, with the good SEO vendors charging $1000-$2000 per month for their services, there’s also no question as to why many business owners wish they could do some level of competent SEO on their [...]
How poorly managed online chat can damage your brand
Online chat is a proven means of boosting web lead generation. But some people are giving chat a bad name and this week a client of mine showed me a transcript which served as a particularly striking example. In this case, an individual she knew had gone to a lawyer’s web site and, after spending some time on [...]