“Viral Marketing” remains a strange buzzword that a lot of people talk about but very few really understand what it means. Seth Godin did really great job explaining it a couple of days ago on his blog and I really don’t think I can do it any better. Click here to read Seth’s post about [...]
The other day, someone told me that they cringe every time they hand out their business card. He wasn’t shocked to learn that a lot of people feel this way. But if you’re a business owner — or you have the influence to sway the business owner — this is a very solvable problem. And [...]
In my post about web site navigation yesterday, I said that menu navigation tends to confuse visitors and get them “lost” in the site, which is a bad thing. Well… only most of the time. Some web sites are more about the experience than the information and are completely unconcerned with telling a linear story. [...]
I’ve raised more than one client’s eyebrow in my time when I’ve told them that I don’t recommend “drop-down” menu navigation on web sites. Why? Here’s my spiel. If the primary purpose of a web site is marketing, the quality and success of your site as a marketing tool is going to be defined by [...]
Why do some businesses just look small? Why is it that sometimes you dismiss a mailer or a web site because of snap judgments? These guys don’t look very professional, this company looks cheap, this one looks inexperienced… The effort that they put into their marketing plays a big role. As people, we are hardwired [...]
I’ve known Emily Capps for years and we’ve worked together several times… In my humble opinion, she’s one of the most creative and most versatile copy writers working in metro Atlanta. She called me this August and said that she had been having a lot of trouble with her current web designer. Emily had hired [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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