Good landing pages can be the lifeblood of online marketing — a well constructed landing page can vastly improve the performance of Search Engine Marketing or Pay-Per -Click advertising, Search Engine Optimization, social media, direct mail or email campaigns. Here are five easy tips for creating winning landing pages that will improve conversion rates: 1. Less is [...]
At my favorite coffee shop this week I ended up chatting with a business owner about consistency. He said he wanted to do more marketing, especially online, but has never been able to get into a good rhythm with it. “My business seems to come in big peaks and valleys,” he said. “We go through [...]
I have been extremely lucky to spend the last 5+ years among great business minds, all of them small business owners and entrepreneurs and I am especially grateful to those who changed my perceptions of what is possible. Last fall, someone approached me after a seminar I gave entitled Business Blogging 101. He said, “Unfortunately, [...]
I obviously spend a lot of time talking to small business owners about web design. Every now and then a client will tell me they have a strong preference for their website to have a black (or very dark) background. And why not? Aren’t dark sites cool? Edgy? Dramatic? Well, sometimes. But as a general [...]
A big business marketing effort is usually the advertising equivalent of a “shock and awe” campaign: carefully integrated efforts across multiple media including television, billboards, magazines, web, social and mobile. But small businesses — often constrained by their limits in time and money —are often put in situations where they have to pick and choose what [...]
A lot of business owners ask me whether they should be looking at Search Engine Optimization (SEO) or Search Engine Marketing (SEM) to anchor their online marketing strategy. In a lot of cases, the answer might be both. The thing that’s often misunderstood about the SEO vs. SEM discussion is that they work in completely [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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