I’ll just lay it out: don’t hire a Search Engine Optimization (SEO) or Search Engine Marketing (SEM) or Pay Per Click (PPC) expert that you don’t know personally or know by reputation through their success with others you have done business with. If a stranger contacts you by email offering to cure your online search [...]
I ended up staying up way too late last night writing this Jerry Maguire-esque “mission statement,” but it was important to me. Over the last few weeks, I’ve witnessed a lot of poor conduct in the small business community and I’m just shocked to see what people are willing to do to earn a buck. [...]
Small Business Computing just released a terrific article about choosing a good small business web hosting provider — and the story includes a little helpful advice from me:
Probably the number one criteria for choosing a Web hosting company is whether it provides good, fast, reliable customer service, 24/7, via email, telephone and live chat.
“All hosting [...]
About 3 weeks ago, Facebook unveiled its Open Graph API — one of the biggest fundamental changes in the way people will use the web since the first social networks started popping up in 2002 and 2003. And as a result, “like” is becoming one of the most important words in the online marketing dictionary.
For [...]
Every now and then I get a reminder of why we do what we do and why we love our clients so much.
Last Thursday afternoon, a small box came in the mail from our client Mark Taylor, inventor of The Durand wine opener. This past winter we helped Mark and his group launch their product [...]
Earlier this week, Zero-G Creative unveiled it’s first ever social media offering. But that decision did not come without a great deal of consideration which will not surprise those who know us and our not-so-secret feelings on the widespread abuse of social media for profit. Our offering does come with a disclaimer though: while we [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!
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