I couldn’t sleep last week and ended up watching a late-night repeat one of my favorite shows: Diners Drive-In + Dives on the Food Network. Yes, I am hopelessly addicted to nearly all programming around the preparation of, history of and consumption of food. Except those seemlingly daily cake-baking contests but I digress. Back to [...]
I recently had an experience with a client who had just crowdsourced their new logo. They opened the project on a web site along with a description of what they were looking for and the promise of a few hundred dollars to be awarded to the guy or gal who contributed the winning logo. They [...]
It should be no surprise to anyone in the business of selling anything nowadays that sales cycles are being lengthened by our poor economy. Wouldn’t it be nice if we could just spring forward to the point that our prospects were actually ready to buy? And without losing an hour of sleep? Well, it doesn’t [...]
I once worked at a company where marketing communications was looked upon as “fluff.” Management looked at us to “spin” things in a way that made it appear as if our products had some sort of added soft benefit whether they did or not. Hey, it’s just “fluff” and it’s something we need to do [...]
Kraft Foods unveiled a new logo this week to the chagrin of a lot of folks in the design world. Oh, and before you start shedding nostalgic tears for the old Kraft logo, it’s important to note that this change applies only at the corporate level; you won’t be buying mac and cheese stamped with [...]
I was working at home yesterday. Actually, I was trying to work at home when suddenly my Internet connection dropped. I made a phone call and waited a few minutes but it wasn’t coming back. Me without an Internet connection is sort of like a baseball player stepping into the batters box without a bat [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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