There are many well-established players in marketing automation: software-as-a-service providers who have built incredible platforms capable of performing a lot of functions to support a sales and marketing organization. The problem is that as good as these platforms are, they are generally a poor fit for small businesses — organizations limited in in time, money and [...]
We’ve all heard the catchphrases, the “lean” startup, the “duct tape” startup, the “bootstrap” startup… In this post, I’m going to outline “The WordPress Startup” — featuring services and tools that will help you get started quickly and cost-effectively and help you easily implement theWordPress marketing automation formula we showed you on SlideShare last month.
Direct mail remains a pillar of many small business marketing strategies. But even with the technology available to us in 2013, it is still difficult to trace web visitors back to individuals you mailed to: for example, knowing that John Smith of SomeCo, Inc., who received your mailing is on your landing page right now. [...]
This presentation will explain, step by step, how to implement a simple — but incredibly effective —marketing automation system that will take just 90 minutes of time per week to manage and cost less than $150 each month in out-of-pocket expenses.
On March 15, my team and I officially launched ORBTR — the first marketing automation suite built for WordPress sites — and we learned a lot of good firsthand lessons along the way. Here are three of them: 1. Feedback is important, get it early and prioritize effectively. We got a lot of feedback early on, especially [...]