Why Content Marketing is So Important for Small Businesses
Zero-G’s Erik Wolf was featured this week as a guest blogger on PRMarketing.com, writing about why content is still king and why small businesses need to pay attention.
Here’s a brief excerpt:
Your email newsletters, blogs, social media campaigns, search engine marketing campaigns, offline marketing/advertising campaigns and public relations activities are ALL based on creating and curating original, high-quality content. And it’s content (along with backlinks from other sites) — not trickery or secret SEO sauce — that’s getting you ranked on Google. Focusing on the quality of your content improves the effectiveness and ROI in all of these areas.