Small businesspeople who struggle with online marketing need not fear… Just about anyone can be successful promoting their business over the Internet with the right approach and the right attitude. Here are four tips to help you find success in 2012: 1. Dedicate Yourself If you aren’t being successful in your online marketing efforts today, [...]
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Good landing pages can be the lifeblood of online marketing — a well constructed landing page can vastly improve the performance of Search Engine Marketing or Pay-Per -Click advertising, Search Engine Optimization, social media, direct mail or email campaigns. Here are five easy tips for creating winning landing pages that will improve conversion rates: 1. Less is [...]
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At my favorite coffee shop this week I ended up chatting with a business owner about consistency. He said he wanted to do more marketing, especially online, but has never been able to get into a good rhythm with it. “My business seems to come in big peaks and valleys,” he said. “We go through [...]
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We’re very happy to announce that Bloggernaut, Zero-G Creative’s managed blogging service has joined WordCamp 2012 Atlanta as a sponsor. WordCamp Atlanta is part of a nationwide series of conferences that focuses on everything to do with the WordPress platform. Since Zero-G has been developing on WordPress for more than three years and our Bloggernaut service [...]
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I have been extremely lucky to spend the last 5+ years among great business minds, all of them small business owners and entrepreneurs and I am especially grateful to those who changed my perceptions of what is possible. Last fall, someone approached me after a seminar I gave entitled Business Blogging 101. He said, “Unfortunately, [...]
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I obviously spend a lot of time talking to small business owners about web design. Every now and then a client will tell me they have a strong preference for their website to have a black (or very dark) background. And why not? Aren’t dark sites cool? Edgy? Dramatic? Well, sometimes. But as a general [...]
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