Marketing has always been a science of Reach x Frequency. How many people can you touch with your advertising and how often? It’s a simple formula, no question about it, though it’s often misinterpreted: because reach comes first, most people assume it’s the more important of the two variables and it is not. If I have budget [...]
There are many benefits to regular blogging. But did you know that blogging was also the fastest path to good Search Engine Optimization (SEO) and building PageRank with Google? And why would I make such a bold claim? Here’s why: the reason I say that is because the act of adding a 300-600 word blog [...]
Erik Wolf will be presenting Online Marketing: Unmasked at Digital Atlanta this year, going through the basics of blogging, search engine optimization, search engine marketing, social media, online lead generation and more. Audience members will actually have the opportunity to vote on the specific topics presented before the session begins so we can devote our [...]
Last week, Zero-G’s Erik Wolf appeared on A Closer Look Radio with Pam Atherton to talk about the do’s and don’ts of small business website development, search engine marketing and online lead generation. It was a fantastic interview so if you’re wondering what the official Zero-G opinions are on things like website navigation, web design, [...]
Over the last year, I’ve gained a new appreciation for customer service personnel. That’s because since last fall, Zero-G has been helping clients launch and manage live online chat programs. Most clients we work with have started chat for the purpose of converting more site visitors into leads or sales, but customer support is an [...]
I realize that writing this probably typecasts me as just another 30-something geek among a quickly-growing crowd of teary-eyed fanboys and girls mourning the loss of an idol who we have never met. I won’t try to convince you otherwise, I’ve probably already irreparably damaged my credibility in this matter by posting my Steve Jobs [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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