Last week I wrote about how we’ve seen clients on our managed chat service increase their online leads by 20-25%. This week, I’ve broken down all the math to demonstrate what kind of impact this boost has on the online marketing campaign and the bottom line. Much as I did a few weeks ago when [...]
It’s no secret that we at Zero-G are big believers in the power of online chat as a marketing tool. What makes chat a good idea though and how does it increase conversion rates? Before I answer that question though, I want to stress that online chat is NOT a good fit for every website. [...]
Like with most things, success in online marketing begins with hiring the right people for the job. Unfortunately though, the online marketers and search engine optimization experts who reach out to you “cold” via email are almost always the WRONG people. The following message appeared in my email this morning and I’ve copied and pasted [...]
There’s something about pay per click (PPC) advertising — and Google AdWords in particular — that intrigues a lot of business owners. I’ve heard some people say that advertising on Google is like printing money. This is a myth, by the way. I’ve heard other business folks say that they’ve benefitted from using AdWords as a means [...]
I’ve been writing pretty frequently about search engine marketing and SEO lately. Why? Because it’s probably the most widely misunderstood and widely abused discipline in the online marketing arena. SEO, or Search Engine Optimization, is the name given to a broad set of tactics said to improve your business ranking on Google and the other [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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