If, like many business owners, you are thinking about promoting your business using Search Engine Marketing (also known as SEM and Pay Per Click advertising), what should you look for in a firm or freelancer to help you manage your campaigns? Google AdWords and the other search engine advertising platforms are definitely different animals than [...]
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Would you hire a personal trainer who was very obviously overweight? How comfortable would you be letting your children swim at a pool where the lifeguard was wearing water wings? Yes, these would all be pretty ridiculous scenarios if they were true but honestly, how is the lifeguard who can’t swim any different from the marketing [...]
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I was a guest on Atlanta Business Radio this week and had an opportunity to talk about online marketing. It was a really great show and we had a chance to cover a few things like diagnosing the problem in your online sales funnel, a little search engine marketing, a little blogging, a veritable smorgasbord of good [...]
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There’s a reason that websites have home pages and there’s a reason that they have evolved to look the way they do. Good home pages are designed to provide a formal introduction to your company and help triage the different types of people that might visit your site to the content areas that are most [...]
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