What’s the harm?

When I was in high school, there was a rule that all male student athletes should wear a shirt and tie to school on the day of a game/match/meet. Note that although I was on my high school’s varsity track team throughout my four years, it would be a gross overstatement to have called me [...]

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Is my daughter a billboard?

Silly question, right? How in the world could a little girl be confused for a billboard, banner or the back page of a magazine? The Fulton County school system apparently has a different take though. Once every couple of weeks or so my daughter gets off the school bus with her chest emblazoned with a [...]

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Why most of your printed marketing materials are completely useless

Sometimes the truth is hard to swallow. In the 16th century, the Portuguese had to send a ship full of sailors on a three-year voyage around the world to settle once and for all that the Earth is round. The argument had been going on for about 2,000 years or so at that point. People [...]

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So where is all this location-based stuff REALLY headed?

I had the opportunity to sit down with Pete Reilly of Retality on Gravity Free Radio this week. Pete agrees with me in saying that while Foursquare and similar services have been successful at launching good geolocation-based games, they have so far failed in making their service an asset to businesses. Pete’s company is helping [...]

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avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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