Zero-G Creative

Is everyone an idiot?

Obviously not everyone is an idiot. Sure, let’s be honest we all know a few — um — interesting people but very few folks I know would classify the majority of their acquaintances as such. So if relatively few people are, in fact, actual idiots, why are so many marketers and business owners so eager to dumb [...]

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The personal touch…

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What’s an expert anyway?

Earlier this week Marketing Sherpa published an alarming statistic. It seems that 2/3 of marketers working in organizations that “have not used any form of social media marketing or PR” self-identify as experts in social media. How is this possible? Are they learning by osmosis? Do they have friends that use social media? Or perhaps [...]

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Why it pays to be proactive

I’ve been thinking a lot lately about the importance of being proactive. It was a big topic of conversation with Brian Patrick Cork on our radio show last month and numerous events and conversations since has kept it in my head.
It seems that a lot of people have expectations of success, both personally and in [...]

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The next Gravity Free Networking event is SET: April 29th, 6PM at Cafe Intermezzo in Dunwoody!

Our Twitter friends call it a TweetUp, our clients and colleagues call it networking, but everyone agrees — it’s ALWAYS a good time. Our next event is set for Wednesday, April 29th at Cafe Intermezzo in Dunwoody from 6-9PM (or later as is usually our custom). Our co-host for this event will be our client [...]

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Zero-G Creative abandons Adobe Creative Suite; creates world’s first “hand-crafted” web sites

Zero-G’s Creative Director, Keith Fletcher hard at work on a new design project
Zero-G Creative’s design group, led by Creative Director Keith Fletcher has decided to abandon the industry standard Adobe Creative Suite software including Illustrator, Photoshop, InDesign and Dreamweaver in favor of more “organic” design methods.
“When I graduated with my design degree in 1987, [...]

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