What’s the difference between marketing + advertising?

At our presentation last week at Roam Atlanta, one of my colleagues asked me to explain the difference between marketing and advertising. It was a fantastic question, as many business owners use the two terms almost interchangeably.
First, let’s address the terminology. If you ever have a question about what a marketing term means, make yourself [...]

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Introducing Gravity Free Radio!

Zero-G Creative is happy to announce the launch of our Internet radio show, Gravity Free Radio! Hosted by Erik Wolf + Stephanie Frost of Zero-G Creative, the show will bring listeners great business ideas, give them access to outstanding business people and offer “free advice” to entrepreneurs looking to start or grow their own business.
Our [...]

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Schmooze with Zero-G on Thursday, February 5! (register here)

Come have a cocktail with the crew at Zero-G this Thursday night at our Tweetup/Mixer! Non-Twitter users are also more than welcome! We’d love to see a big crowd and help all our friends and associates make some great connections.
Scheduled for Febrary 5, 2009 from 6PM – 9PM at the 5 Seasons Brewery in Alpharetta. [...]

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what NOT to do on the web

We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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hire the right design firm

You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!