Where’s the beef?

I once worked at a company where marketing communications was looked upon as “fluff.” Management looked at us to “spin” things in a way that made it appear as if our products had some sort of added soft benefit whether they did or not. Hey, it’s just “fluff” and it’s something we need to do [...]

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Rebranding: start from scratch or just refresh?

Kraft Foods unveiled a new logo this week to the chagrin of a lot of folks in the design world. Oh, and before you start shedding nostalgic tears for the old Kraft logo, it’s important to note that this change applies only at the corporate level; you won’t be buying mac and cheese stamped with [...]

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Great customer service in 140 characters or less

I was working at home yesterday. Actually, I was trying to work at home when suddenly my Internet connection dropped. I made a phone call and waited a few minutes but it wasn’t coming back. Me without an Internet connection is sort of like a baseball player stepping into the batters box without a bat [...]

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Asking entreprenuers to put their mouths where their money is

If you haven’t already, please take a moment to read the Mark Cuban Stimulus Plan, posted on his blog earlier this week. Essentially, he’s offering to fund small business concepts designed to create jobs quickly and that could become self-funded through their own profits in a matter of months. He just wants to kick-start the [...]

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What’s Luck Got to Do with It?

Today is Friday the 13th.  Some people are superstitious about this day and believe some bad luck might befall them just because of a number.  Silly, right?  So powerful is the myth of unlucky 13 that it is often missing in places like elevators and airplane seats.  Clearly, enough people believe in “luck”–in this case [...]

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My social media system

Late last week, blogger supreme Chris Brogan (I wonder if he still manifests himself physically or if he’s found a way to fully upload his consciousness to the ‘net) gave us a peak inside his “system” for keeping up with everything social media.
Now I’m not nearly as prolific (or relevant) as Chris or Guy Kawasaki [...]

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Newer Posts »

what NOT to do on the web

We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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hire the right design firm

You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!