Surviving vs. Thriving

Last week we discussed how simply staying afloat in a down economy is commendable.  And, it is.  However, it’s worth examining what it is you are doing (or not doing) that is keeping your business just barely in the black.
I’ve spoken with several business owners over the past month who have proudly declared that they [...]

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The shoemaker’s children

Pattie Baker, who blogs for Kuzdu.com’s business center made a terrifc analogy between business owners and the old story about the shoemaker who was so busy working for his customers that his kids went barefoot.
The point is, of course, that success as an entrepreneur means finidng a balance between working for your customers and working [...]

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What REALLY makes your business different?

As I prepare for a talk that I’m giving tonight along with some of my business associates, I’ve been looking hard at one of our topics for this evening: crafting a truly unique value proposition. I don’t think I really need to get into why this is so very important given the nature of competition [...]

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Zero-G President Erik Wolf speaking at Roam on January 28th

Adrian Bevan, Mark DiNunzio + Erik Wolf will be the keynote speakers at the launching of a new business networking mixer at Roam Atlanta called “Roam to Grow”. The topic of the keynote will be “12 Successful Ideas to Help Your Business Thrive In 2009.” This will be the first in Bevan, DiNunzio + Wolf’s [...]

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An Army of Small Businesses

“It’s the small businesses that are going to get America back on its feet again.”
–Iconic entrepreneur Richard Branson explains…
In this short clip on the American Express Open Forum Website, Richard Branson talks about how the current financial crisis we are facing here in the United States and around the world is not the fault [...]

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The inauguration of a new era in social media

Yesterday will certainly be remembered as Barack Obama’s day but something else changed as well… Marketers, tech junkies and newshounds will also remember yesterday as the day that social media — the real-time interaction, participation and sharing between people via online tools — truly came of age and took on a profound new relevance.
If you [...]

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avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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10 easy marketing tips

A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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