Web Pitfall #5: Looking Inward for Direction

All too often, we develop web sites from our own point of view. We look inward at what WE selfishly want instead of thinking objectively about what our AUDIENCE wants.
Understanding what our customers and other stakeholders/constituents are looking for is a critical early step towards success on the web, there is no doubt about it.
If [...]

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Web Pitfall #4: No Calls to Action

This is important, though a lot of entrepreneurs don’t exactly know what it means. Here’s an explanation: when you get someone to your home page, you need to lead them in a direction. You need to tell them what you want them to do now that they are here… Sign up for a free consultation, [...]

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Web Pitfall #3: Search Engine Negligence

We can no longer use ignorance as an excuse when it comes to search engines and so failing to acknowledge them when designing a web site in this day and age constitutes negligence.
Now this isn’t to say that all business owners should rely solely on Search Engine Optimization (SEO) best practices when scoping out a [...]

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