Seth Godin had an absolutely fantastic post on his blog yesterday about pursuing low hanging fruit. It’s a quick one, but eye-opening to anyone that’s ever struggled with trying to decide exactly how and where they should focus their business development (or overall business strategy) efforts.
When you stop and think, it really is a lot [...]
When putting together a marketing plan, many small businesses look at their budgets and try to think of where they can advertise to boost sales.
Instead of taking that approach, here’s a different angle… Look at your marketing plan and look at your budget and try to think of all the ways you can improve sales [...]
I’ve been telling this story for years and I’m sure that just about everyone who’s ever worked with me for any length of time has heard it. Early in my career I worked as a designer and production manager for a network security firm and I was always eager to impress our VP of Marketing [...]
Or a logo or a business card or brochure. So why is it so hard? Because you probably don’t “just” need a web site… What you need is a web site that plays a specific role in your overall marketing plan. Many business owners count on their web sites as lead generation tools, as an [...]
I wish online marketing were easy… I wish that I could launch a web site and then just sit back and smile as the traffic, cash and accolades come rolling in. But it isn’t easy and that almost never happens. The truth is that just like anything else, you need to promote the heck out [...]
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