I had an exchange yesterday with a small business owner who had been marketing his business — a retail business in a busy downtown area — through newspaper advertising and was frustrated by the lack of results.
Here’s the bottom line: the folks that sell you your ads will never admit this, but the truth is [...]
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Zero-G Creative was featured in this month’s Around Town Small Business Journal, a business magazine serving the north Atlanta area. The subject of the article was building lasting business partnerships, a topic that is very important to us here at Zero-G.
Click here to download the article as a PDF.
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Every one of your prospects is asking themselves that key question whenever they make a purchase decision. Our job as marketers and business owners is to create tools and materials that help answer that question simply and emphatically. So whenever you go on a sales meeting or prepare your marketing collateral or web site, make [...]
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