The small business marketing plan

I had an exchange yesterday with a small business owner who had been marketing his business — a retail business in a busy downtown area — through newspaper advertising and was frustrated by the lack of results.
Here’s the bottom line: the folks that sell you your ads will never admit this, but the truth is [...]

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Zero-G Creative featured in Small Business Journal

Zero-G Creative was featured in this month’s Around Town Small Business Journal, a business magazine serving the north Atlanta area. The subject of the article was building lasting business partnerships, a topic that is very important to us here at Zero-G.
Click here to download the article as a PDF.

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What’s in it for me?

Every one of your prospects is asking themselves that key question whenever they make a purchase decision. Our job as marketers and business owners is to create tools and materials that help answer that question simply and emphatically. So whenever you go on a sales meeting or prepare your marketing collateral or web site, make [...]

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what NOT to do on the web

We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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hire the right design firm

You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!