I’ve been in and around marketing and design for a very long time and I’ve found that there are many business owners and marketing managers out there that don’t like doing business with people in our industry. The biggest complaint that I hear time and time again is that they’ve learned not to trust [...]
I’ve been talking to people a lot lately about the importance of forming solid strategic partnerships with other small business owners. Connecting with other entrepreneurs — even those that may not ever become clients — is an extremely valuable use of time and will pay off in the long run.
Personally though, I think one of [...]
I have to shake my head every time someone says, “It’s just a business card.” That business card is probably the single most important piece of marketing material in your arsenal. Why? I can tell you in one word: longevity.
If you distribute brochures, most of them will likely end up in the trash within a [...]
What makes a successful home page design? More than anything else, it’s FOCUS. The goal of your home page is to quickly qualify you as a product or service provider in your industry and give your visitors a clear call to action that shows them where they need to go next… Get more information, sign [...]
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A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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