Success Story: Lorenz Leather

The products in Lorenz Leather’s stores in Florence, Italy are known for their unique style and fine leather hand-craftsmanship. For more than 25 years since Lorenzo Rezi founded the company in 1982, Lorenz has followed in the tradition of old Florentine artisan school methods and used only the best Italian leather to create their line [...]

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5 FREE tools for small business owners (yes, free!)

Okay, I’ll admit it: I REALLY LIKE getting stuff for free. And especially as a small business owner, I hate laying out for anything I don’t really need to. But these are all completely free, no strings attached tools that have helped my business
without costing me a dime.
1. Google Analytics: Let’s face it… Without statistics [...]

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The coolest personality test you’ll ever take…

I usually try not to shamelessly steal cool links from other bloggers but I just saw this on The Brand Builder Blog this afternoon and had to pass it along. This site will, through a visual quiz, tell you about your personality type… It was fun and interactive and I found it to be a [...]

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What comes first on the web?

This is a question that I answer quite a bit and so I thought it might be helpful to answer it here. It’s sort of the “chicken and egg” question when it comes to the web: what do I invest in first, technology or design?
The question itself implies that your budget is such that you [...]

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Quick Tip: Google yourself

Search for your name and the name of your business. And while you’re at it, try the same thing on Yahoo!, MSN and Ask.com. You may be surprised at what turns up…
If you have a common name like mine, it may be difficult to find yourself. Prominent “Erik Wolf”s include a professional golfer and the [...]

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Let’s get presidential

It’s clear that with the presidential campaign in full swing that the next 12 months in America are going to be all about change. If you watch the news, it’s been pointed out a number of times that there will be a significant change in this country no matter which candidate from either party is [...]

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what NOT to do on the web

We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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hire the right design firm

You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!