Frequency redux

A few weeks ago, I wrote about the importance of frequency in your marketing communications efforts. Seth Godin just did a great post on the subject… Read it here.
This is extremely important info for marketers and business owners and, may arguably be the single most important lesson there is to learn in advertising and marketing. [...]

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Designers Who Blog

So it turns out I’m not the only one There are a lot of great design and marketing blogs out there and I’ve recently come across an outstanding directory for those of you looking for more good reading spots. It’s called Designers Who Blog and there are links to a lot of great [...]

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Does “discount” design hurt the industry?

I don’t usually write about the goings-on of the design industry but for the past few days I’ve been engaged in a conversation with a fellow designer over the “discounting” trend in graphic design and I feel compelled to share. Designers everywhere are outraged by the prominence of online auction/bid sites as well as the [...]

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Battle royale: the in-house design team vs. the hired help

A few years ago, back in my days as a corporate marketing manager, I was put in charge of an incredible project. We were going to completely rebuild the look and feel of our company’s flagship brand from the ground up and I would be in the driver’s seat. This was the kind of project [...]

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Tangled Up

As a follow-up to our success story last month about the Reel Helper, we wanted to post this quick YouTube video that we just created for them this week. A caution to our readers though, viewing may conjure up some memories of frustrating Christmases past…

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avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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hire the right design firm

You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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get a project estimate

Need to find the right partner for your small business marketing, branding, design or web project? Zero-G Creative is here to win your business! We'd be happy to provide you with an estimate and a free consultation to assess your needs.
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