Frequency, frequency, frequency

According to most every “textbook” definition, marketing is a science of reach x frequency. Makes sense… Get in front of the most people you can as often as possible and you’re bound to do well. But it’s a little misleading. Reach and frequency are not equally responsible for success. Reach is definitely the sexier of [...]

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Now it’s “OurTube”

YouTube is a lot of fun and so we just couldn’t resist getting ourselves up there. Check out our new video below: Special thanks to Robert Peterson who shot and edited the piece, our star Holly Britt and Sloan Alexander who composed the music.

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Want inspiration? Look outside your industry

Whenever we think about making a change in our marketing materials, whether it’s brochures, mailers, web, etc., it seems almost instinctual to go look at what your competition is doing. That isn’t a bad idea — it’s always good to know what your competition is doing. But it is a mistake to let your competition [...]

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avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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what should a site cost?

Why is it so hard getting a straight answer on what a small business website should cost? We're really not sure either. With our budgeting tool, getting a realistic ballpark on your website design project is easy, informative and quick.
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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