Zero-G Creative

Frequency, frequency, frequency

According to most every “textbook” definition, marketing is a science of reach x frequency. Makes sense… Get in front of the most people you can as often as possible and you’re bound to do well. But it’s a little misleading. Reach and frequency are not equally responsible for success.
Reach is definitely the sexier of the [...]

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Now it’s “OurTube”

YouTube is a lot of fun and so we just couldn’t resist getting ourselves up there. Check out our new video below:

Special thanks to Robert Peterson who shot and edited the piece, our star Holly Britt and Sloan Alexander who composed the music.

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Want inspiration? Look outside your industry

Whenever we think about making a change in our marketing materials, whether it’s brochures, mailers, web, etc., it seems almost instinctual to go look at what your competition is doing. That isn’t a bad idea — it’s always good to know what your competition is doing. But it is a mistake to let your competition [...]

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