Walk the walk

Why do some businesses just look small? Why is it that sometimes you dismiss a mailer or a web site because of snap judgments? These guys don’t look very professional, this company looks cheap, this one looks inexperienced…
The effort that they put into their marketing plays a big role. As people, we are hardwired to [...]

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Success Story: Emily Capps Concepts & Copy

I’ve known Emily Capps for years and we’ve worked together several times… In my humble opinion, she’s one of the most creative and most versatile copy writers working in metro Atlanta.
She called me this August and said that she had been having a lot of trouble with her current web designer. Emily had hired [...]

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Quick Tip: Get on Google Maps

Have a local business? Have a physical location where you want customers to find you? Or several? List them on Google Maps. It’s free and simple and will get you prominent placement on the results page when someone searches for businesses like yours in your area (pizza place + atlanta) for example. Your business [...]

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How do I get good feedback on my new logo concept?

So you’ve hired a designer or design firm to create a new logo for your company, told them all about what you’re looking for and what you want to communicate visually and they have just given you a handful of design concepts back. Now what?
Many people’s first impulse is to share, share, share. But it’s [...]

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Broken washing machines

Hypothetical situation: you’re having a casual conversation and tell a friend that your washing machine just died and you need to get another one. Your friend replies, “Hey, I’ve got this old washing machine that we’ve been meaning to replace but it still works a little. Do you want it?”
Maybe this is an unlikely scenario [...]

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10 easy marketing tips

A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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