There are a lot of great icons in the world — the Nike Swoosh, the Target bullseye and Disney’s Mickey Mouse Ears among them. But a lot of us forget that some of the best and most recognizable logos in the world don’t use icons at all. Think of Google, The Gap, ebay, IBM and [...]
A lot of us have a tendency to to overcomplicate things in our marketing. We’ll look at tools like standard size postcards and try to find ways to tell people absolutely everything about our business within those tiny size constraints. The best thing to do though is focus on ONE message and ONE call to [...]
“Viral Marketing” remains a strange buzzword that a lot of people talk about but very few really understand what it means. Seth Godin did really great job explaining it a couple of days ago on his blog and I really don’t think I can do it any better.
Click here to read Seth’s post about viral [...]
The other day, someone told me that they cringe every time they hand out their business card. He wasn’t shocked to learn that a lot of people feel this way. But if you’re a business owner — or you have the influence to sway the business owner — this is a very solvable problem. And [...]
In my post about web site navigation yesterday, I said that menu navigation tends to confuse visitors and get them “lost” in the site, which is a bad thing. Well… only most of the time. Some web sites are more about the experience than the information and are completely unconcerned with telling a linear story.
Chipotle, [...]
I’ve raised more than one client’s eyebrow in my time when I’ve told them that I don’t recommend “drop-down” menu navigation on web sites.
Why?
Here’s my spiel. If the primary purpose of a web site is marketing, the quality and success of your site as a marketing tool is going to be defined by your ability [...]
We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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