If you do what you’ve always done…

Think about it… It’s just common sense. The same strategy + the same execution = the same results. Every time, guaranteed.
So if you’ve been doing the same direct mail campaign for two years and interest has leveled off or started to wane, try something different. Refresh your message, offer and graphics and see how it [...]

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Something different

I tried something different yesterday. Every Wednesday morning at 7AM I go to a networking meeting with about 35 small business owners and professionals. I usually wear a dress shirt and slacks but yesterday I went in a T-shirt and jeans. When it was my turn to talk about my business, I said:
“It looks like [...]

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Driving your brand

I saw something interesting as I was in my car. A car with a full graphics wrap (many Atlanta area residents would recognize the name of the business so I won’t mention it) was on the side of the road, pulled over by county police. Think about the potential conclusions you could draw about that [...]

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The importance of a web presence

Contrary to popular belief, not every business needs a web site. But every business needs a web presence, even if it’s only one page. There’s still a strange carryover from the late ’90s web boom and bust where people seem to think that web sites need to be large, content rich and a commitment to [...]

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So what’s so important about design anyway?

That’s one of the most common questions small business owners have been asking me over the past year or so. Here’s the short answer. Why do something halfway when it takes roughly the same amount of time, the same amount of effort and the same amount of money to do something right?
Somewhere my mother is [...]

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avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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important web "don'ts"

We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!