I just couldn’t resist writing this, especially since so many people have been asking me about being on “the Twitter” and how it works, how I use it and what I hope to gain by being there. So I’ve compiled the top six lessons I’ve learned over six months of sharing my thoughts in 140 [...]
What would you risk for something you really believed in?
Emily Capps and I have been working together for nearly four years. She’s a fantastically talented copywriter and I’ve hired her many times. I’ve done work for her as well as she hired Zero-G to redo her web site back in 2007.
Over lunch a few months [...]
I guess it’s tough to get through the start of the year without acknowledging the opportunities that come with every new January 1st and the idea that maybe we’ll do things a little differently this year. So here are my Small Business New Year’s Resolutions for 2009… Hope they’re helpful!
1. Stop worrying about the economy. [...]
All too often, we develop web sites from our own point of view. We look inward at what WE selfishly want instead of thinking objectively about what our AUDIENCE wants.
Understanding what our customers and other stakeholders/constituents are looking for is a critical early step towards success on the web, there is no doubt about it.
If [...]
This is important, though a lot of entrepreneurs don’t exactly know what it means. Here’s an explanation: when you get someone to your home page, you need to lead them in a direction. You need to tell them what you want them to do now that they are here… Sign up for a free consultation, [...]
We can no longer use ignorance as an excuse when it comes to search engines and so failing to acknowledge them when designing a web site in this day and age constitutes negligence.
Now this isn’t to say that all business owners should rely solely on Search Engine Optimization (SEO) best practices when scoping out a [...]
We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!
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