About 3 weeks ago, Facebook unveiled its Open Graph API — one of the biggest fundamental changes in the way people will use the web since the first social networks started popping up in 2002 and 2003. And as a result, “like” is becoming one of the most important words in the online marketing dictionary.
For [...]
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Earlier this week, Zero-G Creative unveiled it’s first ever social media offering. But that decision did not come without a great deal of consideration which will not surprise those who know us and our not-so-secret feelings on the widespread abuse of social media for profit. Our offering does come with a disclaimer though: while we [...]
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We were talking to David Meerman Scott — author of World Wide Rave — on our radio show this morning and he has an unusual perspective on distributing content online. When offering an ebook or a white paper, most marketers would tell you to offer your content in exchange for an email address or other [...]
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Yesterday will certainly be remembered as Barack Obama’s day but something else changed as well… Marketers, tech junkies and newshounds will also remember yesterday as the day that social media — the real-time interaction, participation and sharing between people via online tools — truly came of age and took on a profound new relevance.
If you [...]
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This combined blog post about Twitter and QAlias came about half out of laziness and half because I didn’t think I’d have enough to say about each of these to warrant doing this in two posts.
Let’s talk about Twitter. For those of you that don’t know, Twitter is a “micro-blog” where users blast out short [...]
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As a follow-up to our success story last month about the Reel Helper, we wanted to post this quick YouTube video that we just created for them this week. A caution to our readers though, viewing may conjure up some memories of frustrating Christmases past…
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