Testing a theory…

We were talking to David Meerman Scott — author of World Wide Rave — on our radio show this morning and he has an unusual perspective on distributing content online. When offering an ebook or a white paper, most marketers would tell you to offer your content in exchange for an email address or other [...]

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The inauguration of a new era in social media

Yesterday will certainly be remembered as Barack Obama’s day but something else changed as well… Marketers, tech junkies and newshounds will also remember yesterday as the day that social media — the real-time interaction, participation and sharing between people via online tools — truly came of age and took on a profound new relevance.
If you [...]

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Quick thoughts on 2 unrelated online services

This combined blog post about Twitter and QAlias came about half out of laziness and half because I didn’t think I’d have enough to say about each of these to warrant doing this in two posts.
Let’s talk about Twitter. For those of you that don’t know, Twitter is a “micro-blog” where users blast out short [...]

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Tangled Up

As a follow-up to our success story last month about the Reel Helper, we wanted to post this quick YouTube video that we just created for them this week. A caution to our readers though, viewing may conjure up some memories of frustrating Christmases past…

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Gobbles!

It’s almost Thanksgiving and I can’t think of a better way to celebrate than to share some effective low budget marketing with a Turkey dinner theme. These guys have done dozens of these videos and I’m sure they’ve sold a lot of blenders in the process:

To see more common household items liquefied, visit willitblend.com. Happy [...]

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Want to produce a great online video without paying a lot? Here’s how…

I’ve gotten some really nice comments about our new Zero-G video and several people have asked how they could get something similar made for their businesses. Everyone loves the idea of being on YouTube with all the cool viral stuff, but not everyone knows how to make it happen or how much they should pay.
As [...]

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