I know you love us, but will you LIKE us?

About 3 weeks ago, Facebook unveiled its Open Graph API — one of the biggest fundamental changes in the way people will use the web since the first social networks started popping up in 2002 and 2003. And as a result, “like” is becoming one of the most important words in the online marketing dictionary.
For [...]

read more »

Should you hire a social media agency?

Earlier this week, Zero-G Creative unveiled it’s first ever social media offering. But that decision did not come without a great deal of consideration which will not surprise those who know us and our not-so-secret feelings on the widespread abuse of social media for profit. Our offering does come with a disclaimer though: while we [...]

read more »

Testing a theory…

We were talking to David Meerman Scott — author of World Wide Rave — on our radio show this morning and he has an unusual perspective on distributing content online. When offering an ebook or a white paper, most marketers would tell you to offer your content in exchange for an email address or other [...]

read more »

The inauguration of a new era in social media

Yesterday will certainly be remembered as Barack Obama’s day but something else changed as well… Marketers, tech junkies and newshounds will also remember yesterday as the day that social media — the real-time interaction, participation and sharing between people via online tools — truly came of age and took on a profound new relevance.
If you [...]

read more »

Quick thoughts on 2 unrelated online services

This combined blog post about Twitter and QAlias came about half out of laziness and half because I didn’t think I’d have enough to say about each of these to warrant doing this in two posts.
Let’s talk about Twitter. For those of you that don’t know, Twitter is a “micro-blog” where users blast out short [...]

read more »

Tangled Up

As a follow-up to our success story last month about the Reel Helper, we wanted to post this quick YouTube video that we just created for them this week. A caution to our readers though, viewing may conjure up some memories of frustrating Christmases past…

read more »

avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
» Read More

hire the right design firm

You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
» Read More

read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!