There are a lot of solutions for funding a business beyond dipping into your own personal savings and acquiring venture capital which can not only be difficult but also compromise the amount of control you retain over your enterprise. There are incubator and accelerator programs popping up all over the country. Brian Cork’s Accelerator program [...]
Obviously not everyone is an idiot. Sure, let’s be honest we all know a few — um — interesting people but very few folks I know would classify the majority of their acquaintances as such. So if relatively few people are, in fact, actual idiots, why are so many marketers and business owners so eager to dumb [...]
I’ve been thinking a lot lately about the importance of being proactive. It was a big topic of conversation with Brian Patrick Cork on our radio show last month and numerous events and conversations since has kept it in my head.
It seems that a lot of people have expectations of success, both personally and in [...]
I couldn’t sleep last week and ended up watching a late-night repeat one of my favorite shows: Diners Drive-In + Dives on the Food Network. Yes, I am hopelessly addicted to nearly all programming around the preparation of, history of and consumption of food. Except those seemlingly daily cake-baking contests but I digress.
Back to my [...]
I recently had an experience with a client who had just crowdsourced their new logo. They opened the project on a web site along with a description of what they were looking for and the promise of a few hundred dollars to be awarded to the guy or gal who contributed the winning logo. They [...]
It should be no surprise to anyone in the business of selling anything nowadays that sales cycles are being lengthened by our poor economy. Wouldn’t it be nice if we could just spring forward to the point that our prospects were actually ready to buy? And without losing an hour of sleep?
Well, it doesn’t work [...]
We've worked with enough small business owners to know the common pitfalls + mistakes when it comes to web design. Avoiding these 8 faux pas will not only improve your results online but also save you thousands in potential redesigns...
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You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!
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