It’s an unfortunate reality but a LOT of small business owners don’t get what they pay for from their web people. Sometimes it’s neglect and sometimes there’s outright dishonesty involved but in a lot of cases a combination of factors causes a web project to fail, many of them innocent. Simple miscommunications or mismanaged expectations [...]
There’s a line from The Freshman (great movie with Marlon Brando and Matthew Broderick), where Broderick’s idealistic college student had just accused Brando of being a scam artist. Brando replied, imitating his own character in The Godfather, “This is an ugly word, this ’scam.’ This is business. If you want to be in business, this [...]
I’ll just lay it out: don’t hire a Search Engine Optimization (SEO) or Search Engine Marketing (SEM) or Pay Per Click (PPC) expert that you don’t know personally or know by reputation through their success with others you have done business with. If a stranger contacts you by email offering to cure your online search [...]
I ended up staying up way too late last night writing this Jerry Maguire-esque “mission statement,” but it was important to me. Over the last few weeks, I’ve witnessed a lot of poor conduct in the small business community and I’m just shocked to see what people are willing to do to earn a buck. [...]
About 3 weeks ago, Facebook unveiled its Open Graph API — one of the biggest fundamental changes in the way people will use the web since the first social networks started popping up in 2002 and 2003. And as a result, “like” is becoming one of the most important words in the online marketing dictionary.
For [...]
Every now and then I get a reminder of why we do what we do and why we love our clients so much.
Last Thursday afternoon, a small box came in the mail from our client Mark Taylor, inventor of The Durand wine opener. This past winter we helped Mark and his group launch their product [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!
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