Strategy | Zero-G Creative

A new way to advertise local businesses?

On our Gravity Free Radio broadcast this week, we met Michael Tavani of the Atlanta startup ScoutMob. What makes ScoutMob unique is that 1) they ONLY feature local Atlanta businesses, 2) they feature small businesses almost exclusively, 3) that they feature only ONE business per day by way of offering a deep discount on the [...]

Marketing Unmasked authors interviewed live on Cliqset chat

Zero-G Creative’s Erik Wolf and Stephanie Frost were interviewed live by Cliqset’s Robyn Cobb on Wednesday, November 25th about small business marketing and their new book Marketing: Unmasked.
A full transcript of the chat is available here. Thanks so much to Robyn and Cliqset for having us!

A thought on speed limits

This past weekend, I drove from Atlanta to Denver. I had a lot of time on my hands as you can image and I couldn’t help but notice a lot of interesting things as I drove. So what’s the deal with speed limits? The roads themselves don’t change much as you ride the interstate across [...]

Beware the entrepreneur’s arch-nemesis

If he were a Bond villain, they’d probably call him “Perfecto,” the criminal so devious, he would never make a move until he had everything arranged just right. Unfortunately though, Perfecto could never make it into any of the films; he’s always too busy tinkering to make a real move.
Perfectionism is a REAL problem for [...]

It’s all fun and games until somebody loses their job…

We joked on the radio show a couple of weeks ago that we might need to implement some kind of “swear jar” to keep us from talking about social media. But let’s face it, this topic is everywhere and it pops up in discussions constantly. Over the last week though, the big concern that a [...]