We were talking to David Meerman Scott — author of World Wide Rave — on our radio show this morning and he has an unusual perspective on distributing content online. When offering an ebook or a white paper, most marketers would tell you to offer your content in exchange for an email address or other [...]
We joked on the radio show a couple of weeks ago that we might need to implement some kind of “swear jar” to keep us from talking about social media. But let’s face it, this topic is everywhere and it pops up in discussions constantly. Over the last week though, the big concern that a [...]
Earlier this week Marketing Sherpa published an alarming statistic. It seems that 2/3 of marketers working in organizations that “have not used any form of social media marketing or PR” self-identify as experts in social media. How is this possible? Are they learning by osmosis? Do they have friends that use social media? Or perhaps [...]
I was working at home yesterday. Actually, I was trying to work at home when suddenly my Internet connection dropped. I made a phone call and waited a few minutes but it wasn’t coming back. Me without an Internet connection is sort of like a baseball player stepping into the batters box without a bat [...]
We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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