Zero-G Creative’s Erik Wolf and Stephanie Frost were interviewed live by Cliqset’s Robyn Cobb on Wednesday, November 25th about small business marketing and their new book Marketing: Unmasked.
A full transcript of the chat is available here. Thanks so much to Robyn and Cliqset for having us!
In just about every industry, specialty or niche there are generally four types of people: outsiders who know nothing, dabblers who have some knowledge, experts who know a lot, and savants whose knowledge and reputation are nothing less than extraordinary.
Social media seems to buck the trend though. The social realm has its share of true [...]
No, unfortunately I haven’t been secluding myself on a distant, tropical island but it’s nice to think about, right? It turns out that I have been just an AWFUL blogger this summer and it’s been a terribly long time since I posted anything. But instead of making excuses, I thought it would be fun to [...]
We were talking to David Meerman Scott — author of World Wide Rave — on our radio show this morning and he has an unusual perspective on distributing content online. When offering an ebook or a white paper, most marketers would tell you to offer your content in exchange for an email address or other [...]
We joked on the radio show a couple of weeks ago that we might need to implement some kind of “swear jar” to keep us from talking about social media. But let’s face it, this topic is everywhere and it pops up in discussions constantly. Over the last week though, the big concern that a [...]
Earlier this week Marketing Sherpa published an alarming statistic. It seems that 2/3 of marketers working in organizations that “have not used any form of social media marketing or PR” self-identify as experts in social media. How is this possible? Are they learning by osmosis? Do they have friends that use social media? Or perhaps [...]
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A winning small business marketing plan doesn't just happen. It requires patience, faith, sweat and trust in the right people. Our 10 tips will help you make some good initial decisions and get your marketing on the right track!
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Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
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