How “free” is free speech? Can employees be fired for what they say on social media?

This whole newfangledy “social media” bubble just gets bigger and bigger… Facebook is going to be announcing it’s 500 millionth (yes, MILLIONTH) user this week. But as we know, the changing and ever more public social landscape doesn’t just have implications in the way we interact in our personal lives — it affects our work [...]

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I know you love us, but will you LIKE us?

About 3 weeks ago, Facebook unveiled its Open Graph API — one of the biggest fundamental changes in the way people will use the web since the first social networks started popping up in 2002 and 2003. And as a result, “like” is becoming one of the most important words in the online marketing dictionary.
For [...]

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Should you hire a social media agency?

Earlier this week, Zero-G Creative unveiled it’s first ever social media offering. But that decision did not come without a great deal of consideration which will not surprise those who know us and our not-so-secret feelings on the widespread abuse of social media for profit. Our offering does come with a disclaimer though: while we [...]

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Marketing Unmasked authors interviewed live on Cliqset chat

Zero-G Creative’s Erik Wolf and Stephanie Frost were interviewed live by Cliqset’s Robyn Cobb on Wednesday, November 25th about small business marketing and their new book Marketing: Unmasked.
A full transcript of the chat is available here. Thanks so much to Robyn and Cliqset for having us!

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Does social media have a middle class?

In just about every industry, specialty or niche there are generally four types of people: outsiders who know nothing, dabblers who have some knowledge, experts who know a lot, and savants whose knowledge and reputation are nothing less than extraordinary.
Social media seems to buck the trend though. The social realm has its share of true [...]

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Where the heck have I been? (or, what I did on my summer vacation)

No, unfortunately I haven’t been secluding myself on a distant, tropical island but it’s nice to think about, right? It turns out that I have been just an AWFUL blogger this summer and it’s been a terribly long time since I posted anything. But instead of making excuses, I thought it would be fun to [...]

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avoid website faux pas!

We've worked with enough small business owners to know the common pitfalls when it comes to web design. Avoiding these 8 mistakes will not only improve your results online but also save you thousands in potential redesigns...
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hire the right design firm

You NEED to find a great design firm but you may not know where to start... That's why we put together this helpful guide to help small business owners find the right graphic design partner in an increasingly crowded marketplace.
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read our book

Marketing Unmasked, by Zero-G's Erik Wolf + Stephanie Frost gives you an insider's look into small business marketing and branding. Print copies are available at Amazon for $18.95 but visitors to this site can get a free eBook here!
» Download it today!